Trade Show Logistics

When it comes creating a successful trade show campaign it doesn’t matter how incredible your exhibit is if it never actually finds it way to the trade show hall. There exist more than 2500 trade shows in the U.S. each year, so it comes as no surprise that companies have come forward to service every division of trade show attendance and display. One of the most highly competitive services, is trade show shipping.

Custom displays are costly, and necessitate special handling. The materials to be shipped are frequently frail and packed in many separate crates. A trade show shipping services provider has the skill to get the entire display where it needs to be, in great shape and on time.

Planning ahead is vital. Know which carrier you want to employ, and the method with which your items will be packed. Shipping an exhibit is far more complicated than sending a case of parts to a customer. Because of the unique nature of exhibit objects, it is best not to use ordinary boxes or crates. Instead, consider using trade show shipping containers.

There are many sturdy cases produced especially for the components employed in trade show exhibits. Fiberglass cases are remarkably resistant to weather and wear down. They are available with dividers, keyboard shelves and other elements usually used in a booth. Custom containers are sometimes created to contain special equipment. This decreases the likelihood that critical piece of your exhibit will be damaged.

Consider adorning your crates with either your company’s corporate logo or company colors. This will make them easier to identify, and increase awareness of your company?s brand. Details like this make a definite statement. When it is time to pick a shipping company to provide your trade show shipping services, the first thing you should inquire into is whether the trade show host has a recommended company that offers a show discount . Dig into your industry contact book to get referrals. Online listings will also provide you with a starting point in your search. Rush transportation is normally expensive, so allow plenty of time for this.

Prior to deciding your final choice, you will want to know the specific services the company will supply, what type of packing and shipping system is applied to shield your exhibit materials from vibration, shock and other risks, in addition to how the materials will be tracked. Request references, and what experience the carrier has with the trade show location. The shipper should also supply a firm price quote for your exact circumstances.

Upon completion of the show, be sure to follow event rules on how to get your materials transported to your shipping carrier. Everything must be packed and properly labeled. Any items that are left behind will be ?forced?, meaning the event contractor will put the items into storage until arrangements are made for their return. This can add significantly to your trade show transportation budget.

Trade shows are a chance for your business to introduce new products and get new customers. The correct shipping service can help you stay focused on those tasks, instead of worrying about whether your samples will be at your booth when you need them.